Match & Muse is a female founded brand by mother-daughter duo Maggie and Sophie. With Maggie having owned her own boutiques for the past 15 years and Sophie working in fashion marketing for 8 years, their shared “passion for fashion” has always been coupled with a little dream….

Match & Muse was born after Sophie quit her job in marketing and solo moved from London to Sydney in 2023. She was instantly inspired by the style of Sydney-siders and noticed a gap in the UK market for an effortlessly Australian inspired fashion label. 

Match & Muse brings together accessible luxury with a slice of that signature Aussie laid back lifestyle. It combines beautiful individual pieces based on Sophie’s daily inspiration from living in Sydney & Maggie’s knowledge and experience bringing beautiful pieces to women in the UK.

We’re all about high quality pieces, neutral tones and simple pieces that can be worn at any age. We want to bring women individual pieces that aren’t mass produced or come with a price tag of over £300.